This is also known as mobile marketing, mobile apps, or text marketing. Three names, why so confusing?
First lets explain each of these three terms. Even though on the surface they all seem to be saying the same thing, they are not.
Mobile marketing is the collective of marketing or advertising that is done through cell phone and tablet technology.
Mobile websites, is a web page that is cell phone or tablet friendly for viewing and navigating.
Mobile apps refer to the tools you can get through the app store on smart phones, they are more commonly known as shortcuts for your cell phone, much like a shortcut on your desktop computer.
Lastly, text marketing refers to the sending of text coupons and messages to cellular devices. This form of marketing is popular because it isn’t limited to smart phone technology. Any one with a cell phone has the ability to send and receive text messages or SMS messages. This allows a company to send coupons, offers, and messages to the customers and fans that have asked for them. And yes by law you do have to ask for them other wise the company sending the message is in violation of the FCC Spamming laws to protect consumers.
It is important to have mobile media marketing included in your multimedia marketing mix to more effectively communicate with your fans and customers where they are.
Need help identifying they best mobile solution for your business? Call today: 336-505-9751