What is Mobile Marketing?

We have all heard the term , but what is it?

What is Mobile Marketing?

Mobile marketing is a term for advertising on a mobile device. This can be in a variety of ways, from text message campaigns to smart phone apps—even scrolling banner ads in “games” built for mobile devices.

What is considered a mobile device?

Any form of technology that is hand held and cordless (excpet when being charged) is a mobile device. This includes GPS, smart phones, flip phones, and even tablets.

What am I opting-in for? Will I be bombarded with ads on my phone now?

The best way to answer this is to explain the FCC rules of engagement as it pertains to mobile marketing. First of all, you can’t receive text ads without requesting them. Second, once you opt-in to receive messages from that company, they have to tell you what you are opting-in to receive, how often you can expect a message from them, and standard message rates will apply.

I get messages on my phone all the time from a number I don’t recognize with offers or deals I didn’t ask for….

“How do I stop that?” This is a great question and a valid concern. The company that sent that message to you without your permission is violating FCC regulation. Report the number to the FCC directly - http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email

…doing so will at least warrant the company a compliance inspection, and could possibly shut them down if they’ve been a repeat offender.

There are a wide variety of uses for a business owner and a customer for mobile marketing. If you are trying to decide if it is right for you, call Terri at 336-505-9751 for more details!