4 Reasons Email Subscription Popups Send The Wrong Message
Ever been to a website where shortly after the page loads a popup box smacks you in the face asking you to subscribe by email to their blog/newsletter/etc.?
If you’re like me, this is a nuisance and is in fact a guaranteed way not to get me to subscribe. It might seem like a good idea since they can’t miss it and, as they say, you have to ask for the “sale”. Here are some reasons this approach falls short:
2. You’ve got 15 seconds to capture attention. When it comes to online articles readers want the information fast, or they click ‘back’ and find it elsewhere. Do you really want to waste any of this short time on something unrelated to why they even came to your site?
3. What if I’ve already subscribed? This is now nothing more than something in my way every time I return to your site. Sure, some of these plugins are a one-time thing and wouldn’t necessary re-ask each visit, but not all.
4. It’s obtrusive. With all the advice out there about winning by providing useful content—giving first—this entire model seems wrong. Even if the rest of your site is really useful and totally legit, popups of any kind feel sort of spammy.
Some websites rely so heavily on the popup box to gather subscribers they don’t make it easy to do so in any other way. If I quickly close the popup box to read the article, what happens if at the end of reading I actually do what to subscribe? If it’s not clear how to do so, you’ve just lost me again. Unless your content is phenomenal, most people aren’t going to spend a whole lot of time figuring that out.
Thoughts?
Add to Google
Connect With Us: