Here are a few articles I highly recommend to improve the impact of your writing:
How To Avoid The Destructive Power Of Adjectives In Your Marketing Copy. This article discusses how we can overload our copy with filler words in the attempt to add more detail. Trouble is, as it points out, the wrong adjectives can actually make your content less clear. For certain types of writing, avoiding adjectives altogether actually creates the strongest copy.
So There. Another great lesson on creating stronger writing by avoiding passive voice. Do you start sentences with “there” a lot? Rebecca Dickson tells you why you shouldn’t and gives examples of how to take those type of boring sentences and make them engaging.
How to Persuade People You Don’t Know To Help You. Derek Halpern explains how to write compelling emails and how mastering this applies to all communication for stronger rapport with people.
8 Writing Triggers You Should Never Ignore. What if there are hidden prompts all over the place if you know where to look? This article points out 8 ways an observant writer can find interesting topics on the fly.