Blog
Continuing Education
This is one of our core values at One Click Consulting. Many that know us know that we are no longer in school officially, so what are we doing for continuing education? Actually, I recently found a very affordable way to continue education in business and marketing online through some of the top universities this ...
One Interesting To Another
Seth Godin’s post entitled “Interesting?” brings up a great point. Just because it is interesting, important, exciting, or urgent to me doesn’t mean it is to you. So how do you make an event, a launch, a product, or service interesting to everyone else? It’s like Nike; sure everyone needs a shoe, but why theirs? ...
Resources For Amplifying Your Writing
Here are a few articles I highly recommend to improve the impact of your writing: How To Avoid The Destructive Power Of Adjectives In Your Marketing Copy. This article discusses how we can overload our copy with filler words in the attempt to add more detail. Trouble is, as it points out, the wrong adjectives ...
As Brand Loyalty Begins To Fade
“On the whole across all 34 markets brand loyalty checking in just under 40% as a determining factor in making a buying decision, but, that number dropped to just 25% in the US, a highly significant decrease in the number of American consumers who say brand loyalty is something that impacts their buying behavior.” (SocialMediaToday) Years ago while ...
Be Your Own Boss – Accountability
This is spurred from a post Seth Godin did recently. I found it interesting to consider that even if we want to be our own boss, we still need someone to hold us accountable. So you own your own business, who do you count on for the progress of your business plan? A coach or ...
No Excuses, Just Write
I’ve been making it a point in the last few months to partake in a steady dose of writing prompts, which has really helped usher solid material. Some of it I’ve shared on my personal blog. One thing that surprised me was how building creative writing skills helped in all areas of my writing. Remove ...
Get Up & Move 2013 – A&T Event Center Success
There was a great turnout at the 2013 Get Up & Move community fitness event at the A&T campus. The program included tips and stories from Ken Canion, Audretta Hall, and Angela Howard — a trio that has lost a combined 400 pounds! The event was free for the public at the A&T University event ...
Why Is Profit The Goal?
What ever happened to the benefits of the product or service? It is to easy as a business owner to get swept up in looking at the bottom line, and finding ways to increase that bottom line. Sure, as the business owner the more profitable your business the easier it is on you to develop ...
Cervical Cancer – How Does It Affect You?
January is cervical cancer awareness month. One Click made a commitment in September of last year to discuss, educate, and support cancer research. By bringing awareness to the cancers that are often forgotten about, we hope to help increase research funding to find the cure. We hope that you will help us in this goal ...
Crushing The Competition With The Mobile Web
Mobile marketing has become something of a new buzz word, and usually when you hear it it’s within the context of text message campaigns. While there is certainly merit to text message marketing, it’s not the full leverage of what mobile marketing can do. Text message campaigns work great to keep existing customers loyal and ...
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