There are a lot of choices out there for web hosting, so how do you find the service right for your business? The answer will depend largely on the type of business site you intend to run and what requirements you’ll have. Things to consider include:
These are a few considerations. If you’re not sure, your web professional can go over everything with you and help you make the best choice for your business.
Direction. Too many businesses are handling their marketing in an unfocused way, and staying ahead of the game requires refinement. It’s not just making informed decisions about the types of marketing best suited for your business, although that’s part of it, but also making sure they are properly implemented. Solid processes are the cornerstone to growing businesses. Read our article on this topic for more!
There’s a lot to keep in mind here, but the short answer is: be consistent. If you’d like to post 3 times per week, great! Make sure that every week you post those 3 times, and do so at times of the day your audience is likely to see them. If you’re having someone manage your social media, don’t be afraid to post your own updates as well or respond to comments. Your social media team is there to make sure your regular posts go up, but that doesn’t mean it can’t be a collaborative effort. This is especially true once you gain a strong following, as multiple and meaningful updates per day can make for a very active and engaging page.
Usually this means something is wrong with the message: either it’s unappealing or unclear. Sometimes this can be corrected by altering the design of your site in terms of color use, placement of various items, or the text styles and sizes used. Other times it’s the content itself that needs work. If your site’s conversion isn’t where you’d like it, that’s something we can look at with you as well.