Staying ahead of the curve means embracing new technology as it becomes significant. Smartphones (and cell phones in general) are being used more than ever, and a big part of their use is online media. Enter text message marketing.
Did you know that there’s over a 90% read rate for text messages, with the vast majority of them being read within five minutes of receipt?
This blows email marketing out of the water! (Email marketing generally has a 10-15% read rate.) Better yet, while not everyone checks their email on their phone, almost everyone can receive texts. Marketing to your audience this way ensures they’re receiving your messages anywhere, whenever you decide to reach them.
Ways Text Message Marketing Can Help:
Medical Professionals and Appointment-Based Business
- Have a sudden cancellation in your schedule? Send a text to a select group of your customers offering a discount for the first to book the appointment!
Restaurants
- Is tonight normally your slow night? Send a text at 4:30 or so, just as people are getting ready to leave work and are thinking of what to eat for dinner. If you have an enticing offer, chances are they’ll be headed your way.
Non-Profits
- Fundraisers. “Text to donate”, event promotion, etc.
Text marketing can benefit many other types of businesses as well. In the fast-paced world we live in today, being able to communicate with your customers when you need it is key.
Interested in learning more? Call today! (336) 505-9751
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